• A 46-inch, 16:9 Full HD 1080p Resolution Panel
• Features an HCFL backlight, which uses specialized components to provide outstanding image quality
• Presence Sensor detects HDTV for a specified time and turns off backlight
• New Energy Saving Switch lets HDTV consume zero power. The BRAVIA Engine 2 video processor reduces visual noise
• Motionflow 120Hz technology reduces judder and sharpens fast-moving images.

Product Description
Introducing the Sony BRAVIA VE5 HDTV, a revolutionary TV that combines energy-saving features with quality picture performance. Minimize excess power use with a high-efficiency backlight that uses over 50% less power in Home Mode than Energy Star 3.0 requirements. Plus enjoy Full HD 1080p picture quality and smooth motion with Motionflow 120Hz technology…. More >>

Sony BRAVIA VE5-Series KDL-46VE5 46-Inch 1080p 120Hz Eco-friendly LCD HDTV

• 16:9 Full HD 1080p Resolution (1920×1080p) LCD Panel
• DMex ™ compatible; allows seamless feature upgrades
• BRAVIA® Sync™ (HDMI-CEC)
• Enhanced XMB™ with 3D graphics incl. TV Guide
• HDMI™ x4, HD Component x2, PC Input

Product Description
Ready for HD done the Sony way? Sony’s KDL-40V4100 brings 1080p picture quality home with amazing, Sony-exclusive features like the XMB (Xross Media Bar®) with 3D graphics, DMex capability so you can add functionality to your TV, and picture quality technologies like ACE (Advanced Contrast Enhancer) and BRAVIA Engine 2™. Add to that a sophisticated, piano black design, 24p capability so you can get the most out of the movies you watch on Blu-ray and DVD, 4 HDMI??… More >>

Sony Bravia V-Series KDL-40V4100 40-Inch 1080p LCD HDTV

• A 52-inch, 16:9 Full HD 1080p Resolution Panel provides optimum resolution from any HDTV source that delivers 1080p content
• Features an HCFL backlight, which uses specialized components to provide outstanding image quality while exceeding requirements by over 50 percent
• Presence Sensor detects which helps you to conserve energy even if you forget to turn off your HDTV
• New Energy Saving Switch lets HDTV consume zero power when in standby mode; LightSensor technology gauges ambient light and adjusts the backlight
• Motionflow 120Hz technology reduces judder and sharpens fast-moving images for a crisp, more natural picture; Reduces visual noise

Product Description
Introducing the Sony BRAVIA VE5 HDTV, a revolutionary TV that combines energy-saving features with quality picture performance. Minimize excess power use with a high-efficiency backlight that uses over 50% less power in Home Mode than Energy Star 3.0 requirements. Plus enjoy Full HD 1080p picture quality and smooth motion with Motionflow 120Hz technology…. More >>

Sony BRAVIA VE5-Series KDL-52VE5 52-Inch 1080p 120Hz Eco-friendly LCD HDTV

• 16:9 Full HD 1080p Resolution (1920×1080p) LCD Panel
• Motionflow™ 120Hz – clear, smooth motion for DVDs, TV
• DMex ™ compatible; allows seamless feature upgrades
• Enhanced XMB™ with 3D graphics incl. TV Guide
• HDMI™ x4, HD Component x2, PC Input

Product Description
Ready for a TV and a technology that will change the way you see TV and movies? Sony’s 1080p KDL-52W4100 with Motionflow™ 120Hz technology creates a new standard for picture performance, with smooth, lifelike image quality that responds to the demands of even the fastest moving images with ease. Add to that unique features like the enhanced Xross Media Bar® with 3D graphics and integrated TV Guide program information, built-in DMex functionality, and other pictu… More >>

Sony BRAVIA W-Series KDL-52W4100 52-Inch 1080p 120 Hz LCD HDTV

• 16:9 Full HD 1080p Resolution Panel (1920×1080)
• BRAVIA Engine 3 fully digital video processor
• Motionflow 240Hz
• BRAVIA Internet Video/Widgets
• XMB w/ enhanced 3D Favorites Menu

Product Description
Enjoy the latest in HDTV performance with the Sony BRAVIA Z-Series, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video capabilities, that let you view select on-demand movies and TV shows and listen to music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more dir… More >>

Sony BRAVIA Z Series KDL-46Z5100 46-Inch 1080p 240Hz LCD HDTV

• 16:9 Full HD 1080p Resolution Panel (1920×1080)
• TRILUMINOS RGB Dynamic LED Backlight Display
• BRAVIA Engine 2 PRO fully digital video processor
• Motionflow 120Hz PRO technology
• DMex capable

Product Description
The Sony BRAVIA XBR8-Series HDTVs represent the next step forward for Sony HDTV technology. Underpinning this advance is the TRILUMINOS RGB Dynamic LED backlight, which utilizes clusters of red, green, and blue LEDs to produce accurate colors and an amazingly realistic image, and employs local dimming to dynamically adjust the brightness of LED clusters, allowing the XBR8 to display deep blacks alongside bright whites for enhanced image depth and exceptional shadow … More >>

Sony Bravia XBR KDL-46XBR8 46-Inch 1080p 120Hz Triluminos LED LCD HDTV

• 16:9 Full HD 1080p Resolution Panel (1920×1080)
• Motionflow¿ 240Hz further enhances motion performance
• DMex¿ capable
• BRAVIA Engine¿ 2
• Advanced Contrast Enhancer circuit (ACE)

Product Description
Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony? BRAVIA? KDL-52XBR7, the world’s first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA? KDL-52XBR7 also boasts innovative Motionflow? 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine? fully digital video processor f… More >>

Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

Sony History

Sony’s rich history in the electronics industry is one reason the Sony LCD HDTV brand is so strong. The Sony Corporation began in 1945, when Masaru Ibuka and his colleague Akio Morita overcame the adversity that faced the Japanese at the end of the Second World War and started a radio repair and tape recorder business called Tokyo Tsushin Kogyo K.K. An approximate English translation of the company name is “Tokyo Telecommunications Engineering Corporation.”

The partners continued to develop radio technology throughout the 1950s, successfully convincing Bell Labs to license transistor technology to their company. Ibuka’s company made transistor radios commercially successful for communication to the mass civilian market. The first pocket-sized transistor radio was manufactured by the company in about 1957, and ten years later the company was making 5 million units. The portable music that we take for granted today was pioneered by Sony.

Name Change Problems

Sony may be a great brand now, but it was far from an obvious choice for Ibuka and Morita. As they began looking for a more marketable name, they considered “TTK,” an acronym for their company’s name “Tokyo Tsushin Kogyo,” but a railway company, Tokyo Kyuko, was already well known by those three initials.

Another name they considered was “Totsuko” until they discovered that Americans found the name hard to pronounce. “Tokyo Teletech,” another name the partners looked at, had a nice ring to it, but it was already in use as a brand name by another American company.

At Last, A Brand Is Born

Finally, in 1955, the partners decided to call their company “SONY,” combining the latin word “son” with the familiar term for a little boy, “sonny.”

Sony’s bank urged the partners to add another word, like “Telecommunications” or “Electronics,” to their company name, but Morita insisted the brand be known simply as Sony. Morita did not want the company’s name to restrict it to doing business in any single product line or category of product.

Sony LCD HDTVs

All these years later, the Sony brand has held up very well indeed. Today consumers can find Sony LCD HDTVs in screen sizes from the smallest LCD HDTV screen Sony makes, a 12 inch Location-free TV that lets you watch TV wirelessly in any room of the house, to the largest Sony LCD HDTV screen, a Sony Bravia 52 inch model, the Sony brand stands for the highest in quality.

• 16:9 Full HD 1080p Resolution Panel (1920×1080)
• Motionflow 120Hz technology delivers natural motion )
• BRAVIA Engine EX fully digital video processor
• Advanced Contrast Enhancer circuit (ACE)
• x.v.Color technology

Product Description
Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while p… More >>

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

• 16:9 Full HD 1080p Resolution Panel (1920×1080)
• BRAVIA Engine 3 fully digital video processor
• Motionflow 240Hz
• Live Color Creation technology w/ WCG-CCFL backlight
• USB to view photo/music/video

Product Description
Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more dir… More >>

Sony BRAVIA XBR Series KDL-46XBR9 46-Inch 1080p 240Hz LCD HDTV, Black